Überblick
The Finishing Touch personal hair remover was originally an As-Seen-On-TV product from Wayne, NJ-based IdeaVillage Products Corp. In June 2017 IdeaVillage launched the modern Flawless facial hair remover device, which became the #1 selling item on Amazon four weeks after launch and the #1 women's electric hair removal brand in the world within 18 months. Church & Dwight acquired the Flawless and Finishing Touch brands from IdeaVillage in 2019 for up to $900 million.
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Geschichte
Flawless Facial Hair Remover launched in June; became #1 selling item on Amazon four weeks after launch; named top 10 most-Googled beauty brand of 2017↗
Voted Product of the Year 2018; net sales reached $180 million↗
Acquired by Church & Dwight Co., Inc. from IdeaVillage Products Corp. for up to $900 million ($475M cash + $425M earn-out)↗
Won Allure Best of Beauty 2021 award in Skin and Hair Removal Devices category↗
Signaturprodukte
An electric facial hair remover marketed to women that uses a spinning head with a quarter-sized cutting chamber to painlessly remove unwanted facial hair. Features an 18K gold-plated wand with a built-in light.↗
Dermaplane GLO™ Lighted Facial Exfoliator (lighted facial exfoliator and hair remover for professional style dermaplaning at home)↗
Brows hair remover↗
Bikini hair remover↗
Manicure set / Pedicure set↗
Inhaltsstoffe & Philosophie
Flawless transforms hair removal into a captivating beauty experience by designing technology that is as beautiful as it is functional.
Eigentümer & Konzern
Acquired by Church & Dwight from IdeaVillage Products Corp.↗
Verwandte Marken
Quellen
T1 primär · T2 sekundär · T3 Notiz- [1]T1flawlessbeauty.comhomepage
- [2]T1flawlessbeauty.com/aboutabout
- [3]T2flawlessbeauty.com/articles/press
- [4]T3beautymatter.com/articles/flawless-and-finishing-touch-acquired-by-church-dwightexternal_other
- [5]T3reviewed.com/lifestyle/features/finishing-touch-flawless-reviewexternal_other
- [6]T3businesswire.com/news/home/20190328005397/en/Church-Dwight-to-Acquire-FLAWLESS-Brand-for-475-Million-Plus-Earn-outexternal_other
- [7]T3drugstorenews.com/beauty/flawless-finishing-touch-acquired-church-dwightexternal_other
- [8]T4reactivehair.com/finishing-touch-flawless-review/external_other





